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<channel>
	<title>Bob van Iersel</title>
	<link>https://bobvaniersel.com</link>
	<description>Bob van Iersel</description>
	<pubDate>Mon, 12 Oct 2020 14:51:06 +0000</pubDate>
	<generator>https://bobvaniersel.com</generator>
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	<item>
		<title>02 - AppScooter SW</title>
				
		<link>https://bobvaniersel.com/02-AppScooter-SW</link>

		<pubDate>Mon, 12 Oct 2020 14:14:04 +0000</pubDate>

		<dc:creator>Bob van Iersel</dc:creator>

		<guid isPermaLink="true">https://bobvaniersel.com/02-AppScooter-SW</guid>

		<description>&#60;img width="3456" height="2160" width_o="3456" height_o="2160" data-src="https://freight.cargo.site/t/original/i/244c1c4d30ba949b57871f309db96cf3e20b6b75fe839fdfa085988a5b5e127a/White_cockpit-04.png" data-mid="85427860" border="0"  src="https://freight.cargo.site/w/1000/i/244c1c4d30ba949b57871f309db96cf3e20b6b75fe839fdfa085988a5b5e127a/White_cockpit-04.png" /&#62;



	

AppScooterPart 2: the User Experience Designer

Company: Etergo / Ola Electric
Year: 2017 - present

Key activities: Market Research, User Research, Wireframing, Prototyping, User Testing, User Interface Design, Project Management

	
&#38;nbsp; &#38;nbsp; The AppScooter gives the user access to all of the features that you would expect from a modern car's interface (e.g. navigation, music, calls), without ever compromising on safety. 


&#38;nbsp; “Designing an interface that should not be seen”&#38;nbsp; &#38;nbsp;


&#38;nbsp; &#38;nbsp; The foundation of the AppScooter’s user interface design lies in extensive research into Peripheral Interaction Design, Automotive HMI guidelines, and the human psyche (how does “attention” work?). &#38;nbsp; &#38;nbsp; 
The resulting design provides a unique way of controlling an interface with the AppScooter’s handlebar controls, and being able to do so without looking at the screen.






	&#60;img width="2832" height="1770" width_o="2832" height_o="1770" data-src="https://freight.cargo.site/t/original/i/123faef418f6f2a5557c352d0c771669856e1211a73a703913490c8eea04d5a3/_DSC9079.ARW.jpg" data-mid="85427861" border="0"  src="https://freight.cargo.site/w/1000/i/123faef418f6f2a5557c352d0c771669856e1211a73a703913490c8eea04d5a3/_DSC9079.ARW.jpg" /&#62;
	
&#60;img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/71e7067a078c84c215b072b9982575ff9a800cc908fc8694bc195fd16e4a7348/ATM09665.jpg" data-mid="85428221" border="0"  src="https://freight.cargo.site/w/1000/i/71e7067a078c84c215b072b9982575ff9a800cc908fc8694bc195fd16e4a7348/ATM09665.jpg" /&#62;

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		<title>03 - RAKE</title>
				
		<link>https://bobvaniersel.com/03-RAKE</link>

		<pubDate>Mon, 12 Oct 2020 14:51:06 +0000</pubDate>

		<dc:creator>Bob van Iersel</dc:creator>

		<guid isPermaLink="true">https://bobvaniersel.com/03-RAKE</guid>

		<description>



	
Waterproof shorts
Backflipping of bridges with your phone in your pocket

Company: RAKE&#38;nbsp;
Year: 2019 - present
Key activities: Co-founder, Sourcing, Concept Design, CMF, Design for Manufacturing, Quality Control, Marketing, Web Design, Packaging Design



	
&#38;nbsp; &#38;nbsp; RAKE is a brand that has its roots in the Dutch countryside, and has been polished by the city of Amsterdam. Our first product? An award-winning swimming short fitted with a 100% waterproof pocket!&#38;nbsp;&#38;nbsp; &#38;nbsp; The idea for our first product originated on the beaches of the Philippines, has been designed in our small hometown Lichtenvoorde, and brought to production from Amsterdam.&#38;nbsp; &#38;nbsp; My first design that has reached a market-introduction, and a ‘Entrepreneurship 101’-course on the side.





	&#60;img width="4009" height="5613" width_o="4009" height_o="5613" data-src="https://freight.cargo.site/t/original/i/f4743d4c9827e7ae699e4054f8a6746882b899acbf7f851d3cbe5d9481f81732/200320_RAKE_STUDIO_ECOM_0160.jpg" data-mid="85348428" border="0"  src="https://freight.cargo.site/w/1000/i/f4743d4c9827e7ae699e4054f8a6746882b899acbf7f851d3cbe5d9481f81732/200320_RAKE_STUDIO_ECOM_0160.jpg" /&#62;&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/f4d4c56f4b6250083a0e56525d61fb1e7d7a512a465bc5ace9e29274da690249/1912_07_RAKE_STUDIO1542_1365x2048300dpi.jpg" data-mid="85367990" border="0"  src="https://freight.cargo.site/w/1000/i/f4d4c56f4b6250083a0e56525d61fb1e7d7a512a465bc5ace9e29274da690249/1912_07_RAKE_STUDIO1542_1365x2048300dpi.jpg" /&#62;
	&#60;img width="3123" height="4372" width_o="3123" height_o="4372" data-src="https://freight.cargo.site/t/original/i/1d64a6a49265ae94c54d6c6c2699f1ee86c77d40cb8b2753d90984c93e483bf2/200320_RAKE_STUDIO_ECOM_0497.jpg" data-mid="85348435" border="0"  src="https://freight.cargo.site/w/1000/i/1d64a6a49265ae94c54d6c6c2699f1ee86c77d40cb8b2753d90984c93e483bf2/200320_RAKE_STUDIO_ECOM_0497.jpg" /&#62;&#60;img width="1366" height="2048" width_o="1366" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b96ca996470d69db56e2face6886f8e5b8c32cbdf37bc0b74b65e931fd4f8736/1912_07_RAKE_STUDIO1795_1365x2065300dpi.jpg" data-mid="85367988" border="0"  src="https://freight.cargo.site/w/1000/i/b96ca996470d69db56e2face6886f8e5b8c32cbdf37bc0b74b65e931fd4f8736/1912_07_RAKE_STUDIO1795_1365x2065300dpi.jpg" /&#62;
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		<title>04 - Fairphone Relive</title>
				
		<link>https://bobvaniersel.com/04-Fairphone-Relive</link>

		<pubDate>Mon, 12 Oct 2020 14:14:04 +0000</pubDate>

		<dc:creator>Bob van Iersel</dc:creator>

		<guid isPermaLink="true">https://bobvaniersel.com/04-Fairphone-Relive</guid>

		<description>&#60;img width="4112" height="2570" width_o="4112" height_o="2570" data-src="https://freight.cargo.site/t/original/i/531de5fe597156be928141d826f2e8c20e59ab6b4190046f043cf345922d742d/relive-4.jpg" data-mid="85345459" border="0"  src="https://freight.cargo.site/w/1000/i/531de5fe597156be928141d826f2e8c20e59ab6b4190046f043cf345922d742d/relive-4.jpg" /&#62;



	
Relive / Dropsquare
Adding immersive 3D audio to every video you shoot

Company: Fairphone, YES!Delft, Dropsquare


Year: 2017

Key activities: Market Research, Sketching, Rapid Prototyping, User Testing, Packaging Design, UI Design, Market Validation*, PCBA Design*, Design for Manufacturing*
*when the graduation project finished, the Relive was admitted to the YES!Delft LaunchLab incubation program, where it was rebranded as Dropsquare.




	
&#38;nbsp; &#38;nbsp; The goal of my graduation project was to determine opportunities for Fairphone to expand their portfolio and develop and validate a concept that deserves to carry the Fairphone name.&#38;nbsp;
&#38;nbsp; &#38;nbsp; The relive are modular headphones that can record binaural audio when shooting a video with your mobile phone. This adds a 3D sound effect to videos, allowing the viewer to experience the recorded moment more lifelike, as if he was there.&#38;nbsp; &#38;nbsp; This perfectly fits the current market, where new ways to immerse the consumer into different types of content are being explored (e.g. virtual reality, 360 degree video). 
&#38;nbsp; &#38;nbsp; The accompanying app allows users to effortlessly record and share binaural audio and video. The app contains a section with curated or popular videos that are not only experiential, but also informative in line with Fairphone’s mission or other sustainable initiatives.





	&#60;img width="4664" height="2915" width_o="4664" height_o="2915" data-src="https://freight.cargo.site/t/original/i/bcb22bd6f604f9db62da45675d3005753b92c203813b04aad2f876b417eba9e6/relive-1.jpg" data-mid="85345464" border="0"  src="https://freight.cargo.site/w/1000/i/bcb22bd6f604f9db62da45675d3005753b92c203813b04aad2f876b417eba9e6/relive-1.jpg" /&#62;&#60;img width="4912" height="3070" width_o="4912" height_o="3070" data-src="https://freight.cargo.site/t/original/i/bae5a582fac0a364619d656f54355d8df69ddc40b5329659e720ec71d7d032f0/relive-2.jpg" data-mid="85345635" border="0"  src="https://freight.cargo.site/w/1000/i/bae5a582fac0a364619d656f54355d8df69ddc40b5329659e720ec71d7d032f0/relive-2.jpg" /&#62;
	&#60;img width="4912" height="3070" width_o="4912" height_o="3070" data-src="https://freight.cargo.site/t/original/i/7255af69afd74b104cf1d882c215f1f0ad85a47437a5f7bc5057cc9c8ab2c460/relive-5.jpg" data-mid="85345530" border="0"  src="https://freight.cargo.site/w/1000/i/7255af69afd74b104cf1d882c215f1f0ad85a47437a5f7bc5057cc9c8ab2c460/relive-5.jpg" /&#62;
&#60;img width="4912" height="3070" width_o="4912" height_o="3070" data-src="https://freight.cargo.site/t/original/i/308ed52f2cd75bb538de59d503ab569484869c47ec73d982bef278420073238e/relive-3.jpg" data-mid="85345701" border="0"  src="https://freight.cargo.site/w/1000/i/308ed52f2cd75bb538de59d503ab569484869c47ec73d982bef278420073238e/relive-3.jpg" /&#62;
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	<item>
		<title>05 - Volt</title>
				
		<link>https://bobvaniersel.com/05-Volt</link>

		<pubDate>Mon, 12 Oct 2020 14:27:22 +0000</pubDate>

		<dc:creator>Bob van Iersel</dc:creator>

		<guid isPermaLink="true">https://bobvaniersel.com/05-Volt</guid>

		<description>&#60;img width="4592" height="2870" width_o="4592" height_o="2870" data-src="https://freight.cargo.site/t/original/i/9772b68b49a573bac7e16c28b5575f5585fd453bc89cd67f2bbb72dfee6bd69b/volt-2.JPG" data-mid="85345813" border="0"  src="https://freight.cargo.site/w/1000/i/9772b68b49a573bac7e16c28b5575f5585fd453bc89cd67f2bbb72dfee6bd69b/volt-2.JPG" /&#62;



	
Volt 
A shared awareness of power consumption
Company: TU Delft
Year: 2015Key activities: Arduino Coding, 3D CAD design, CNC, Laser-cutting, Thermoforming



	
&#38;nbsp; &#38;nbsp; Volt is an interactive power plug that makes you aware of connected devices in order to trigger sustainable choices. It lets you divide energy according to your needs, so no energy is wasted on unused or fully charged devices.&#38;nbsp; &#38;nbsp; As soon as devices are plugged into Volt, the device starts to measure and compare the energy consumption of the devices. The one who consumes most will slowly start to “claim” all the energy of the Volt.&#38;nbsp; &#38;nbsp; If a device is consuming the most for a while, the Volt will cut of energy for all other devices. This creates a moment where the users will need to think about their energy consumption and if they still need the energy. The dominant user will have to pick up the Volt and ‘pour’ back the energy to the other sockets (if needed), or just plug out.&#38;nbsp; &#38;nbsp; The act of sharing resources with others stimulates social responsibility, makes you more conscious about your own energy consumption, and hopefully encourages people to always unplug their devices when they don’t need them.&#38;nbsp; &#38;nbsp; Volt is a fully working prototype that uses energy sensors, an accelerometer, led-strips and switches together with an Arduino. The final concept was developed through multiple iterations and experiential prototypes.&#38;nbsp;





	&#60;img width="4592" height="2870" width_o="4592" height_o="2870" data-src="https://freight.cargo.site/t/original/i/d1f7e668e70e097aa53f1c2161ca765dd5220c604b4ac3268fcb1dcfd441d726/volt-1.JPG" data-mid="85345994" border="0"  src="https://freight.cargo.site/w/1000/i/d1f7e668e70e097aa53f1c2161ca765dd5220c604b4ac3268fcb1dcfd441d726/volt-1.JPG" /&#62;
	&#60;img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/7463248cbb86cb2ba6f950f3e72e081f791f9129268dccb6c002933b12f7b533/Volt-3.jpg" data-mid="85345872" border="0"  src="https://freight.cargo.site/w/1000/i/7463248cbb86cb2ba6f950f3e72e081f791f9129268dccb6c002933b12f7b533/Volt-3.jpg" /&#62;

VOLT Powersocket Presentation Video from Bob van Iersel on Vimeo.</description>
		
	</item>
		
		
	<item>
		<title>06 - KNA light</title>
				
		<link>https://bobvaniersel.com/06-KNA-light</link>

		<pubDate>Mon, 12 Oct 2020 14:28:48 +0000</pubDate>

		<dc:creator>Bob van Iersel</dc:creator>

		<guid isPermaLink="true">https://bobvaniersel.com/06-KNA-light</guid>

		<description>&#60;img width="4912" height="3070" width_o="4912" height_o="3070" data-src="https://freight.cargo.site/t/original/i/b265593d4b382fd1db1a0df513a4b92330d906ba319b7b7f74bf362042b4293b/KNA-1.jpg" data-mid="85346100" border="0"  src="https://freight.cargo.site/w/1000/i/b265593d4b382fd1db1a0df513a4b92330d906ba319b7b7f74bf362042b4293b/KNA-1.jpg" /&#62;


	

KNA LightBecause we all remember our first

Company: TU Delft
Year: 2011
Key activities: Sketching, 3D CAD Design, Lathe-milling, Turn-milling, Welding&#38;nbsp;

	
&#38;nbsp; &#38;nbsp; The KNA Light is my first “real” design. A small desklamp, handmade from aluminum. An excersize in design proportions, and manufacturing techniques. &#38;nbsp; &#38;nbsp; The switch of the lamp, which is subtly integrated where the cable exits the lamp, was the most challenging to design and build. This is when I learned how complex it can be to make things (look) simple.&#38;nbsp; &#38;nbsp; Because it’s my first design, it will always have a special place in my heart, and on my desk.





	&#60;img width="4612" height="2883" width_o="4612" height_o="2883" data-src="https://freight.cargo.site/t/original/i/ff3196c038ea930347ef2ef3460461bd77b3ecf2222657962e02cd400f7c1959/KNA-2.jpg" data-mid="85346129" border="0"  src="https://freight.cargo.site/w/1000/i/ff3196c038ea930347ef2ef3460461bd77b3ecf2222657962e02cd400f7c1959/KNA-2.jpg" /&#62;
	&#60;img width="4912" height="3070" width_o="4912" height_o="3070" data-src="https://freight.cargo.site/t/original/i/a5af0e49fb40684a2491a2af5a38162bbec3b2257d51bcd70a89631d8630d7fa/KNA-3.jpg" data-mid="85346109" border="0"  src="https://freight.cargo.site/w/1000/i/a5af0e49fb40684a2491a2af5a38162bbec3b2257d51bcd70a89631d8630d7fa/KNA-3.jpg" /&#62;
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		<title>Front page</title>
				
		<link>https://bobvaniersel.com/Front-page</link>

		<pubDate>Mon, 12 Oct 2020 14:14:05 +0000</pubDate>

		<dc:creator>Bob van Iersel</dc:creator>

		<guid isPermaLink="true">https://bobvaniersel.com/Front-page</guid>

		<description>&#60;img width="1282" height="1920" width_o="1282" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6be5277b4ba33f054cb72aeb0796878afaf1905dff8b97d023dfca1e79d56345/Home.jpg" data-mid="85356957" border="0"  src="https://freight.cargo.site/w/1000/i/6be5277b4ba33f054cb72aeb0796878afaf1905dff8b97d023dfca1e79d56345/Home.jpg" /&#62;</description>
		
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		<title>Information</title>
				
		<link>https://bobvaniersel.com/Information</link>

		<pubDate>Mon, 12 Oct 2020 14:14:05 +0000</pubDate>

		<dc:creator>Bob van Iersel</dc:creator>

		<guid isPermaLink="true">https://bobvaniersel.com/Information</guid>

		<description>&#60;img width="1825" height="1981" width_o="1825" height_o="1981" data-src="https://freight.cargo.site/t/original/i/8c2effa650e541c137d412aacca5a4a6c954c50f8823f9cf8d7ad4176e07fc06/about.jpg" data-mid="85576422" border="0"  src="https://freight.cargo.site/w/1000/i/8c2effa650e541c137d412aacca5a4a6c954c50f8823f9cf8d7ad4176e07fc06/about.jpg" /&#62;
&#60;img width="746" height="471" width_o="746" height_o="471" data-src="https://freight.cargo.site/t/original/i/371361994a4cfc99bc7969116f7c89b81af98c7aaa87462c238134d785ea2d09/64924997_10161873960905150_4849161881279004672_n.jpg" data-mid="85367441" border="0"  src="https://freight.cargo.site/w/746/i/371361994a4cfc99bc7969116f7c89b81af98c7aaa87462c238134d785ea2d09/64924997_10161873960905150_4849161881279004672_n.jpg" /&#62;
&#60;img width="2362" height="1575" width_o="2362" height_o="1575" data-src="https://freight.cargo.site/t/original/i/b4164fe5ac7793ad30bbac8f9e7a863fc3833ad0a61479a3037e5f6aa36c8dad/Etergo--144.jpg" data-mid="85367702" border="0"  src="https://freight.cargo.site/w/1000/i/b4164fe5ac7793ad30bbac8f9e7a863fc3833ad0a61479a3037e5f6aa36c8dad/Etergo--144.jpg" /&#62;&#60;img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/ec2713d2ccbb903e6ffa5552b3342a370a5c6914effb359c0c2d2a7df7d55a86/EtergoSW-1.jpg" data-mid="85367759" border="0"  src="https://freight.cargo.site/w/1000/i/ec2713d2ccbb903e6ffa5552b3342a370a5c6914effb359c0c2d2a7df7d55a86/EtergoSW-1.jpg" /&#62;&#38;nbsp; &#38;nbsp; I like making things. From bike lights to scooters, from cheesy love poems to phone apps, from headphones to jewellery: I have made a lot of different stuff over the years, some of which can be found here. &#38;nbsp; &#38;nbsp; I am a big fan of contact sports. I used to be a fanatic rugby player, but I recently switched to boxing.



&#38;nbsp; &#38;nbsp; My superpower? I turn red like a tomato by the slightest hint of discomfort. Still, this never prevented me to claim a spot on the stage: playing my alto-saxophone or acting in the schoolplay back in the days, and presenting in front of crowds in the years thereafter. 




Oh sorry, were you looking for a&#38;nbsp;resume?




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